Third party lab testing provides a neutral, unbiased source of information. The consumer is empowered, because it’s the most transparent method. We want to make sure that the end consumer has a peace of mind that they are getting the best quality product. In fact, we go a step further, we publish our 3rd party lab results on our website with our Premium Elderberry Syrup and Aronia Magic. After all, we want that for ourselves when we shopping.